In October 2002 credit card giant Visa convinced a Las Vegas federal court to prevent a small business from using the term "evisa" and the domain "evisa.com" for its website offering travel foreign language and other multilingual applications and services. The court ruled that JSL Corp.s website run by Joe Orr from his apartment "diluted" Visa's trademark even though the site uses the word "visa" in its ordinary dictionary definition not in relation to credit card services.

The case is now on appeal before the 9th Circuit Court of Appeals.

At issue: Trademark law must not block ordinary language.

EFF's role: With Tom Moore and Bradley Booke co-counsel for Defendant/Appellant.