California has one of the nation’s most comprehensive consumer data privacy laws. But it’s not always easy for people to exercise those privacy rights. That’s why we supported Assemblymember Josh Lowenthal’s A.B. 566 throughout the legislative session and are now asking California Governor Gavin Newsom to sign it into law.
The easier it is to exercise your rights, the more power you have.
A.B. 566 does a very simple thing. It directs browsers—such as Google’s Chrome, Apple’s Safari, Microsoft’s Edge or Mozilla’s Firefox—to give all their users the option to tell companies they don't want companies to to sell or share personal information that’s collected about them on the internet. In other words: it makes it easy for Californians to tell companies what they want to happen with their own information.
By making it easy to use tools that allow you to send these sorts of signals to companies’ websites, A.B. 566 makes the California Consumer Privacy Act more user-friendly. And the easier it is to exercise your rights, the more power you have.
This is a necessary step, because even though the CCPA gives all people in California the right to tell companies not to sell or share their personal information, companies have not made it easy to exercise this right. Right now, someone who wants to make these requests has to go through the processes set up by each company that may collect their information individually. Companies have also often made it pretty hard to make, or even find out how to make, these requests. Giving people the option for an easier way to communicate how they want companies to treat their personal information helps rebalance the often-lopsided relationship between the two.
Industry groups who want to keep the scales tipped firmly in the favor of corporations have lobbied heavily against A.B. 566. But we urge Gov. Newsom not to listen to those who want to it to remain difficult for people to exercise their CCPA rights. EFF’s technologists, lawyers, and advocates think A.B. 566 empowers consumers without imposing regulations that would limit innovation. We think Californians should have easy tools to tell companies how to deal with their information, and urge Gov. Newsom to sign this bill.
